1. Event Objectives are VITAL!
It is absolutely crucial to have clear objectives for your event before even thinking about organising one. Your objectives will affect your budget, your approach, your event outcomes and your bottom line.
Before developing event objectives, it is imperative to have a thorough understanding of your business and branding objectives so that your event objectives can cleanly align with these. If this is not done then precious dollars will unquestionably be wasted.