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How to Improve Sales Meetings

From the time Microsoft launched PowerPoint as a tool that lets you make presentations and present them as slide shows, the software has been reigning all meetings. Though it should be given credit for bringing presentations to life and adding color to drab sales meetings, it is a fact that even a good thing can be overdone. Attendees sitting passively like students in traditional classrooms just watching a presentation does not anymore bring about the desired results by way of motivating your teams or achieving sales goals. Organizations and event management experts have realized that it will take a lot more than PowerPoint presentations to make meetings more effective. For a meeting to be successful the results need to be measurable in terms of goals achieved. For an attendee to be motivated by a meeting, the meeting needs to be engaging and interactive. Here are a few tips on how you can improve your sales meetings:

1.     Engage your stakeholders in planning the meeting. Collect data from the attendees before, during and after the meeting to ensure full participation. Applying the info thus collected will help in making your meeting a lot more productive. For instance, a smart corporate meeting planner would poll the team on what information they need or would like to receive or what goals they have set for the next deliverable period. The data that you give out during the meeting would be based on the inputs to these poll-results. The point is that you want to pass on information to your team through this meeting. They will be happier if they get information that they need or can use.

2.     It is not easy to form content for a sales meet based on inputs from the team. These inputs need to fit into the bigger plan – that of the organization itself. The organization’s business goals are the most important. It is crucial to segregate the wheat from the chaff, so to say, before deciding to include anything into the content for the meeting. Besides the stage needs to be set just right for the best content to be absorbed and applied and for the business to move forward.

3.     It is a good idea to show people where they fit into the organization or how much the organization depends on their role. People like a feeling of importance; they like to know their contribution is recognized and appreciated. During your corporate event planning, you could also request your customers to give their inputs on what they like about your team or what they would like to get changed in the way your team handles a task. Knowing clearly what is expected of them, will make it easier for your team to set their goals.

4.     Make sure to weave some corporate games into your meeting schedule. Make use of the latest technology, like a mobile app or any game that fits into your company’s overall structure and culture. You could even make a game out of quizzing the team on a recent session. This is sure to increase the level of engagement regardless of the value of the rewards given to the winners.

5.     Use plenty of visual aids during the meeting. It could be clippings of your team at work or a chart depicting the growth of the organization. Better still, get your team to contribute to building a 3-D model or a sketch of how they perceive the organization or how they would like to chart a course for the future

6.     Keep the speeches to a bare minimum, while getting the team on its feet and participating in some activity or the other. People tend to remember activities that they participate in and what they say a lot more than what is said by someone in a speech that they have no part in. Corporate even planners and event management companies can be roped in to give ideas to increase employee participation in a sales meet.

7.     A truly successful meeting does not end once the team has dispersed. A well-designed action plan is necessary so that the team can implement the lessons learnt. You could select a few people from your team who would be held responsible for the progress of the entire team. This selection could be on a round robin basis. This will motivate the entire team to keep working on their action plan.

Following these seven simple steps will help to ensure that your sales meeting will get you the desired results. If you would like to learn more about our event and meeting planning services, please contact a local Plan Ahead Events franchise today.