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Once of the elements of meetings and conventions that captures the imagination of attendees is the notion of "swag" - free stuff, often useful and sometimes expensive, given out as gifts or promotions. Hardened industry veterans of a thousand press conferences will drop their air of experience and claw through a crowd for a free tote bag; there's just something appealing about free stuff.

 

Holding a golf event can be a terrific way to combine business and pleasure for your company’s own staff or for your clients and customers. Because 18 holes of golf takes about four hours, golf makes a great foundation for an all-day meeting format. Participants get to enjoy a round of their favorite game, while there’s still plenty of time to take care of business. Here are some tips on planning your golf event to get the most out of it.

 

 

Business or Pleasure?
 

 

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