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Planning events takes time, thought and effort—and for a really successful event, hiring an event planner to help is a must!—but the pay-off is worth it, simply because at events you have the opportunity to meet with your customers and a have a real, human face to face interaction. Writing in Forbes, Dave Lavinsky points out some of the advantages of events that nothing else can provide:

ESPA is celebrating event and convention services managers for being "superstars of service." It includes networking events in cities across the country where ESPA members can network with colleagues, recruit new association members, and showcase to meeting planners the role they play in producing successful events. The host who organizes the most creative or unique event will win a complimentary registration to ESPA's 2013 annual conference.