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We recently wrote about what you might call the human side of networking and contact-building at events – how to be the kind of person that people want to network with, when to put self-interest and raw marketing aside and focus on relationship building and how your reputation is a lot more important than the length of your contact list.

If your company has developed a social networking presence on Facebook (and even if it really hasn’t), you can use Facebook as an inexpensive, effective, and scalable tool for promoting specific events. The more investment you’ve made in your social media presence, the more effective this strategy will be – but even Facebook newbies can get good results for compelling events. Here’s a step-by-step mini-guide to effective event promotion.

Step One – Create an Event Page