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Measurement

If you work for a company or own your own business the choices are endless when deciding how you can market and promote products. However, one of the most effective, simply because it is a face to face experience, is exhibiting at a trade show

There are many resources that tell you how to make the most of your trade show investment, but for the first time exhibitor, the following tips will not overwhelm and will help keep it simple.

Thanks to Tim Brown,  CEO of Meeting Sites Resource, for this amazing blog post.

He reminds us that "managing meeting stakeholder expectations" is a critical part of our job description. On the surface, this topic seems like a no-brainer, since most meeting planners' core skills are meeting planning, execution and logistics. But often, that is the problem: with a complete focus on being "efficient," many meetings today are not "effective."  

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