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Networking

We recently wrote about what you might call the human side of networking and contact-building at events – how to be the kind of person that people want to network with, when to put self-interest and raw marketing aside and focus on relationship building and how your reputation is a lot more important than the length of your contact list.

Everyone knows the phenomenon - you go to the trade show or the big industry meeting, you get acquainted with a dozen or a hundred new contacts, you go home - and suddenly you realize that you have absolutely no real bond with the people you just "added" to your network. Was it John from Toledo who thought the new product line was going to turn his business around? No, that was Terry from Jonesville. Wait, Terry wasn't from Jonesville, Bob Jones was from…wait, was Bob Jones the one with the funky ties, or the one who always got a chicken salad sandwich at lunch?

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