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Planning events takes time, thought and effort—and for a really successful event, hiring an event planner to help is a must!—but the pay-off is worth it, simply because at events you have the opportunity to meet with your customers and a have a real, human face to face interaction. Writing in Forbes, Dave Lavinsky points out some of the advantages of events that nothing else can provide:

If you work for a company or own your own business the choices are endless when deciding how you can market and promote products. However, one of the most effective, simply because it is a face to face experience, is exhibiting at a trade show

There are many resources that tell you how to make the most of your trade show investment, but for the first time exhibitor, the following tips will not overwhelm and will help keep it simple.