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Trade Shows

Once of the elements of meetings and conventions that captures the imagination of attendees is the notion of "swag" - free stuff, often useful and sometimes expensive, given out as gifts or promotions. Hardened industry veterans of a thousand press conferences will drop their air of experience and claw through a crowd for a free tote bag; there's just something appealing about free stuff.

 

If your company has ever put on an event – whether a small reception for a special client or an industry-spanning convention with a cast of thousands – then you know how much planning and grunt work goes into a successful gathering. If you have been in charge of the guest check-in portion of the event, then you are probably aware of how this critical task often goes unplanned or thrown together at the last minute.

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