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Event Planning Tips

Once of the elements of meetings and conventions that captures the imagination of attendees is the notion of "swag" - free stuff, often useful and sometimes expensive, given out as gifts or promotions. Hardened industry veterans of a thousand press conferences will drop their air of experience and claw through a crowd for a free tote bag; there's just something appealing about free stuff.


Everyone knows the phenomenon - you go to the trade show or the big industry meeting, you get acquainted with a dozen or a hundred new contacts, you go home - and suddenly you realize that you have absolutely no real bond with the people you just "added" to your network. Was it John from Toledo who thought the new product line was going to turn his business around? No, that was Terry from Jonesville. Wait, Terry wasn't from Jonesville, Bob Jones was from…wait, was Bob Jones the one with the funky ties, or the one who always got a chicken salad sandwich at lunch?

With increasing public awareness of environmental issues, companies today are embracing “green” approaches to doing business more than ever before. That extends to corporate events and meetings – not only are these gatherings a driver of your company’s environmental impacts, they also have a high profile with the public. This high visibility gives your organization a venue to showcase its environmental stewardship and good citizenship.

Planning events takes time, thought and effort—and for a really successful event, hiring an event planner to help is a must!—but the pay-off is worth it, simply because at events you have the opportunity to meet with your customers and a have a real, human face to face interaction. Writing in Forbes, Dave Lavinsky points out some of the advantages of events that nothing else can provide:

If your company has developed a social networking presence on Facebook (and even if it really hasn’t), you can use Facebook as an inexpensive, effective, and scalable tool for promoting specific events. The more investment you’ve made in your social media presence, the more effective this strategy will be – but even Facebook newbies can get good results for compelling events. Here’s a step-by-step mini-guide to effective event promotion.

Step One – Create an Event Page

ESPA is celebrating event and convention services managers for being "superstars of service." It includes networking events in cities across the country where ESPA members can network with colleagues, recruit new association members, and showcase to meeting planners the role they play in producing successful events. The host who organizes the most creative or unique event will win a complimentary registration to ESPA's 2013 annual conference.

Holding a golf event can be a terrific way to combine business and pleasure for your company’s own staff or for your clients and customers. Because 18 holes of golf takes about four hours, golf makes a great foundation for an all-day meeting format. Participants get to enjoy a round of their favorite game, while there’s still plenty of time to take care of business. Here are some tips on planning your golf event to get the most out of it.



Business or Pleasure?


 So you need a destination for an important conference or business meeting and wouldn't mind mixing a little bit of pleasure in as well to maximize positive attitudes? Offering incentive travel locations will more than likely optimize attendance as well excitement of employees once they arrive. Here are a few destinations to consider for your destination meeting places with a few details to consider as well. 


If your company has ever put on an event – whether a small reception for a special client or an industry-spanning convention with a cast of thousands – then you know how much planning and grunt work goes into a successful gathering. If you have been in charge of the guest check-in portion of the event, then you are probably aware of how this critical task often goes unplanned or thrown together at the last minute.

Green initiatives are front and center. The 2012 International CES recently tallied up its recycling figures, and found it had recycled a record 75% of all of the materials used at its Las Vegas show.