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Event Planning Tips

In an interview in Incentive Weekly, Douglas R. Conant, the just-retired CEO of Campbell Soup Co., talks  about leadership and motivating employees: 

A service charge does not always go to staff who provide service.  Asking for the breakdown of service charge disbursements will help you decide which additional gratuities to put into your meeting budget. And yes, you should budget for them, even though it’s difficult to estimate what you will actually offer for superior service.
Cathy Clifton’s guide can be used for estimating tips: (the entire article can be found here:

http://bit.ly/nUoNDa )
 
Set-up crew: $5-$7 per person, per day worked, from set-up day to departure

Exhibiting is expensive, especially for a small business, and when comparing your efforts to the larger companies surrounding you, it’s hard not to worry about getting lost in the shuffle. Here are five free ways you can stand out as an exhibitor by investing a little extra time and attention (instead of cash) to impress your target audience.

One of the most important skills to acquire in the event business is the art of compromise. The need to compromise is something we all face at one point in our lives, and in the event industry, it's particularly important. Feeling as if you've done a good job and arranged the best possible solutions for clients is paramount, but so are ongoing relationships with other vendors.

Sometimes it seems that there are so many things that can be done without hiring professional event planners; the attraction is that you can do it cheaper on your own. But what is the real cost of doing it on your own?

A majority of planners are increasing the elements of volunteerism and charity at their meetings and events, in part simply because "it's the right thing to do," according to a recent M&C Research survey. Among other reasons cited most by the 114 respondents: Such activities boost participants' morale (48 percent), they often are part of a broader company initiative (38 percent), and attendees specifically request charitable agenda items (24 percent). Just 32 percent have no plans to increase volunteer activities at their meetings.

Are you having trouble convincing companies that there is real value and a significant return on investment when they exhibit at trade shows? Then show them these findings from the Center for Exhibition Research (CEIR):

Incentive travel isn't exclusive to rewarding sales people.According to a new whitepaper from the Incentive Research Foundation (IRF) incentive travel is great for recognizing the contributions of employees across the organization.

According to James Houran, a psychologist and partner at HVS Executive Search, measuring the financial return on investment (ROI) from meetings and events is only the tip of the ice berg, the ‘tangible ROI.’ He advises paying attention to ‘intangible ROI.’ This concept involves asking: 
•    What did the attendees get as far as personal value from a meeting? 
•    Did they feel that attendance at a face-to-face meeting gave them more than they would have gotten by participating in a webinar? 

Trade shows are rife with opportunities for gathering competitive intelligence. To gather the most CI, adopt a military mindset.
•    Eavesdrop at the breakfast buffet; nurse a cup of coffee and listen! 
•    Pay attention on the elevator: you just might overhear sensitive discussions that begin on the show's floor and continue into the elevator. (Or the lobby or restroom, for that matter.)

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