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Event Planning Tips

A study released by the Kyoto Convention Bureau found that at least 10 minutes of meditation before a meeting can significantly improve event efficiency, boosting retention of taught information by an average of 12.5 percent overall, and by up to 117 percent for a single learning task.

Customized menus, LCD projectors and meeting rooms with good acoustics top the list of things that meeting planners want most in a complete meeting package, according to the The International Association of Conference Centers (IACC), based on feedback from customer roundtables about conference center products and services. 

The results, according to IACC, were the following top 10 rankings of the most important items in a complete meeting package:

There are very few people who do not look forward to summertime's schedule of outdoor public events. Planning one of these events requires a different set of concerns in order for the event to be successful. Here is a checkllist of things you have to think about:

I have been thinking about how I could weave the use of QR codes into an event strategy and realized the possibilities are endless.  For context, a QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The information encoded can be text, URL (web address) or other data.So, here is my first stab at a list of functional reasons why you should use QR codes for your next event:

Promoting your event on Facebook is no longer optional. Making the most of the opportunity is important. Here are some ways it can be done. 

First set up a Facebook page for your event.

When promoting your event, post a link to your Facebook page on your website. You can also opt to integrate the actual Facebook Widget on your website so people can see who is “Like-ing” your page and yout page can even feed your latest posts directly into the widget. You’ll definitely notice a significant impact in the increase of “Likes” after Facebook is integrated.

When WPPI announced last week that it broke all previous attendance records with 16,000 attendees for its recently concluded WPPI 2011 Convention and Trade Show, this was great news for event planners for two important reasons.

The copy you write for your event promotion has never been more important, whether that copy appears on the web, in a social media vehicle, or in old-fashioned direct mail. People are bombarded with opportunities and competing for their time has become more challenging. If you examine your competitors’ promotional copy, you’ll probably notice that more and more, they are missing a critical component of well-crafted event promotion copy: the call to action. What do you want your prospects to do?

In many organizations, meetings and events are misunderstood. Unfortunately, they  often constitute an area where spending goes unchecked or unscrutinized.  Frequently meetings are planned on a standalone, individual basis and not part of a program designed to help the entire organization understand the meeting function. An SMMP not only has the potential to initiate cost savings but also to provide corporate transparency and consistent messaging.

Exhibits at trade shows are a strange breed. The best spots generally go to companies who have long track records for exhibiting at the show. Frequently these are not only premium floor placements but also the larger exhibits.  So what's a first time exhibitor to do when you're stuck in a less than desireable spot, can't afford a mega-booth and need to make contact with attendees? The answer is promote, promote, promote your presence in advance.

It seems that every day a new study comes out telling us that it’s virtually (pun intended) to plan an event without planning a social media strategy. This emphasis on building a social media strategy can be daunting if not downright intimidating. Here are a few things you can do to build awareness for your event; they’re easy and pretty intuitive if you’re like most of us who are familiar with Facebook, LinkedIn and Twitter.

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