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Avoiding Event Fails: Tip #1

1. Event Objectives are VITAL!

It is absolutely crucial to have clear objectives for your event before even thinking about organising one. Your objectives will affect your budget, your approach, your event outcomes and your bottom line.

Before developing event objectives, it is imperative to have a thorough understanding of your business and branding objectives so that your event objectives can cleanly align with these. If this is not done then precious dollars will unquestionably be wasted.

Although some objectives may be hard to measure (e.g. brand awareness), objectives should be clear as well as measurable wherever possible.  

Think about what you want to gain from the event:

  • New leads or sales?  If so, how many?
  • Exposure? If so, through whom or what?
  • Brand awareness?
  • Maintaining loyalty of current customers?
  • Promoting a new product or service?